MoneyGram and Safaricom have launched a new service that enables consumers in over 90 countries outside Kenya to send money directly to M-PESA, a mobile money transfer solution in Kenya.

The new service offers an easy and more convenient for Kenyans living in more than 90 countries to send money directly to nearly 20 million M-PESA customers living in the country, opening up the possibility to tap into the over $1.7bn sent home by Kenyans abroad every year.

With the new service, the M-PESA subscribers will be able to receive funds into their account 24/7. Consumers can visit MoneyGram locations in 90 countries or MoneyGram Online to send funds to an M-PESA customer in Kenya.

Customers will receive an SMS in real time confirming that the funds have arrived and will be able to collect the cash from an M-PESA agent.

Pamela Patsley, chairman and CEO of MoneyGram, said: "MoneyGram is excited to work with Safaricom to provide millions of customers with access to fast, reliable and secure options to send and receive money. Safaricom’s M-PESA is a global leader in mobile money and has helped increase financial inclusion in Kenya.

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"As MoneyGram continues to expand its self-service product offerings, this activation with Safaricom is an important step forward in providing an exceptional consumer experience. We are working with our agents around the world to ensure this service is a success."