Mocapay has formed an alliance with Merchant Link, a provider of payment gateway and data security solutions, to empower merchants with payment data security and loyalty programs.
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With this partnership, Merchant Link will leverage Mocapay’s patented mobile payment and marketing technology to expand its product suite with value added solutions.
The agreement will enable Merchant Link merchants to accept mobile transactions and allow customers to interact with the merchant brand from any mobile device.
Consumers can interact via the merchants’ branded mobile app allowing them to make credit card purchases, purchase and redeem gift cards, participate in loyalty programs and take advantage of merchant promotions.
In addition, merchants will also have access to key customer communication mobile marketing tools.
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By GlobalDataData collected from mobile interactions will enable merchants to better customize two-way conversations with customers including coupons, deals and brand loyalty engagements.
Doug Dwyre, CEO of Mocapay, said: "This relationship will give Merchant Link an entirely new product set to offer its existing client base while expanding Mocapay’s reach in hospitality.
"Additionally, Mocapay’s patented, tokenized mobile transaction processing technology will ensure payment and transaction security enhancing the existing Merchant Link product security suite."
