Mitek Systems has rolled out a new mobile app that enables banks
to market balance transfer offers to customers in real-time.
The app is called Mobile Balance Transfer and enables users to
take a picture of their credit card bill, which they can then send
to their bank in order to receive real-time balance transfer offer
with a potentially better interest rate.
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Mitek said that this marketing app
provides a simpler way for consumers to switch credit card
accounts and boost banks’ customer acquisition and retention.
If the consumer accepts their bank’s
offer, they can transfer their outstanding credit card balance to a
new credit card account with a more attractive rate.
James B DeBello, president and
CEO of Mitek, said:
“We’re seeing financial institutions starting to formulate their
mobile-imaging strategies in interesting ways. It’s now clear that
every bank or credit union needs one because the huge growth in
Smartphones and tablets dictate that you either have a
mobile-imaging strategy or you’ll be woefully behind your
competition.”
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By GlobalDataMitek’s Mobile balance transfer is compatible with iPhone,
BlackBerry and Android.
Mitek Systems is a mobile imaging provider for smartphone
cameras, bill payments and ACH enrolment.
