Azerbaijan-based MilliKart in partnership with goSwiff, a provider of mobile commerce and marketing services, has launched M+ mobile payment solution in Azerbaijan.

The new mobile payment solution represents the latest technology for accepting card payments by using a mobile phone app paired with a Chip & PIN card reader.

The M+ mobile payment solution provides acquiring banks an opportunity to better serve their merchant clients with a high-end solution to roll out mobile POS.

goSwiff said that the merchants can increase their sales volumes by providing their clients with an enhanced customer experience and by having tools to reward customer loyalty.

In addition, the solution provides an additional high level of safety with advanced authentication technology.

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Erik Holst-Roness, chief strategy officer of goSwiff, said: "Our partnership with MilliKart in Azerbaijan demonstrates our deep commitment to the region, and re-enforces goSwiff’s vision to deliver cutting edge mCommerce and marketing solutions to financial services stakeholders globally.

"We see increasing interest in mobile technology for payments and loyalty and are proud to be the first to offer mPOS in Trans Caucasus."