Merchant Warehouse, a US payment technology company, has integrated PayPal with its Genius Customer Engagement Platform, to offer businesses and consumers a faster, simpler and easier payment solution.

The combination will make PayPal’s in-store payments available to thousands of brick-and-mortar businesses across the US, with no need for merchants to make extra investments for arranging point-of-sale (POS) software or hardware.

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Merchant Warehouse says that businesses with Genius-enabled POS systems can activate PayPal, which will provide direct integration into the PayPal app.

In addition, customers can use the app to "check-in" to let businesses know they are ready to pay with PayPal, enabling a seamless payment experience.

Merchant Warehouse CEO Henry Helgeson said: "Businesses want to keep up with the constantly-evolving payments industry. PayPal and Genius are working together to ensure this is not only possible, but easy, too.

"With Genius, business owners and customers can automatically take advantage of everything new payment technologies have to offer, without making any additional investments in technology."

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Merchant Warehouse’s flagship technology solution, the Genius Customer Engagement Platform, supports both traditional and new payment types, such as mobile commerce, from a single countertop acceptance device.