US-based Merchant Customer Exchange (MCX) has unveiled plans to implement Paydiant’s cloud-based, white label platform to its custom developed mobile commerce infrastructure.
According to MCX, Paydiant’s technology will allow member merchants to leverage existing smartphones, point-of-sale (POS) and payment terminals.
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MCX said that it will include an easy-to-implement application programming interface (API) to enable their members to integrate complete mobile wallet capabilities and value- added services into their own branded iPhone and Android applications.
The solution will also allow retailers to avoid sharing sensitive customer information with third parties.
Paydiant CEO and founder, Kevin Laracey, said: "We are looking forward to working with MCX to remove the primary obstacles that retailers can face when adopting a mobile payments infrastructure by providing members with greater control over the customer experience.
"As a result, merchants can engage their customers with the convenience of mobile payments along with personalized offers, promotions and programs that build customer loyalty and increase share of wallet."
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By GlobalDataMCX CEO, Dekkers Davidson, said: "Paydiant adds unique mobile wallet capabilities and proven retail experience that seamlessly complements MCX’s existing technology platform.
"Additionally, the recent addition of Wendy’s and Acme Fresh Market underscores the appeal of MCX to merchants of all sizes and across all categories. It also marks MCX’s expanding presence in the quick-service restaurant industry."
