MasterCard has agreed to buy Pinpoint, a provider of loyalty and rewards services to financial institutions across the Asia Pacific region.
The deal value was not disclosed. The acquisition is expected to close in the second quarter of 2014.
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Pinpoint, which was founded in 1984 and headquartered in Sydney, has presence in key markets such as China, Hong Kong, India, Taiwan and Japan. Its customer base includes financial institutions and merchants.
Commenting on the deal, MasterCard president for APAC and MEA Vicky Bindra said: "Bringing innovative and personalized rewards solutions to cardholders and customers is a priority for MasterCard. This is why it’s exciting when we come across companies such as Pinpoint that excel in this area.
"Not only does Pinpoint offer a competitive edge in Australia, its growing presence across Asia Pacific also holds much promise and will allow us to offer more effective programs to our customers and cardholders."
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