MasterCard has rolled out its MasterPass digital platform in Italy to reinvent and enhance the online shopping experience.
According to MasterCard, the new service will be available to consumers through their banks, guaranteeing the possible standards of security and privacy.
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MasterPass will now be available to Banca Generali, BNL Gruppo BNP Paribas and BPM customers and will also be extended to customers of Italy’s other major banks.
MasterCard said that MasterPass will allow retailers to offer a simple shopping experience, thereby reducing the number of consumers who abandon their purchases before the checkout.
Additionally, MasterPass will offer extra services in the future, including real-time alerts, bank balances and purchase records, as well as offers, discounts and ad hoc experiences.
Furthermore, MasterPass will support emerging technologies for in-store shopping, based on the purchasing experiences retailers wish to offer their customers.
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By GlobalDataBPM chief commercial officer, Iacopo De Francisco, said: "We are now integrating the online and offline sales processes with the objective to grow the cross selling on our customers and to increase our attractiveness towards multi-channel users, in search of a new relationship with their bank."
