MasterCard has extended its Priceless Cities programme to a ten-country region, giving customers there offers on products and services.

The campaign allows tourist and resident cardholders in the region to take advantage of exclusive travel, attraction, sports, dining, shopping and entertainment offers.

Customers in the UAE, Kingdom of Saudi Arabia, Qatar, Egypt, Jordan, Oman, Lebanon, Morocco, Kuwait and Bahrain are able to take part.

Eslam Darwish, head of marketing, Middle East and Africa, MasterCard, said: "We are delighted to introduce the Priceless Cities platform to our regional consumers, whose loyalty and engagement were the main motivation behind our initiative."

This is the first time Mastercard is extending the Priceless program across a region rather than a specific city or island.

Raghu Malhotra, Division President, Middle East and North Africa, MasterCard. "The Arab region shares many commonalities among its diverse population with its common language, cultural similarities and high interregional travel habits. This region will remain a strategic focus for MasterCard and as the program develops we will be creating even more priceless opportunities for both residents and overseas visitors."

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The Priceless Cities platform was initiated in New York in 2011 and includes London, Paris and Buenos Aires among others. In August, the island of Aruba in the Caribbean joined the programme.


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