MasterCard has extended its Priceless Cities programme to a ten-country region, giving customers there offers on products and services.

The campaign allows tourist and resident cardholders in the region to take advantage of exclusive travel, attraction, sports, dining, shopping and entertainment offers.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Customers in the UAE, Kingdom of Saudi Arabia, Qatar, Egypt, Jordan, Oman, Lebanon, Morocco, Kuwait and Bahrain are able to take part.

Eslam Darwish, head of marketing, Middle East and Africa, MasterCard, said: "We are delighted to introduce the Priceless Cities platform to our regional consumers, whose loyalty and engagement were the main motivation behind our initiative."

This is the first time Mastercard is extending the Priceless program across a region rather than a specific city or island.

Raghu Malhotra, Division President, Middle East and North Africa, MasterCard. "The Arab region shares many commonalities among its diverse population with its common language, cultural similarities and high interregional travel habits. This region will remain a strategic focus for MasterCard and as the program develops we will be creating even more priceless opportunities for both residents and overseas visitors."

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The Priceless Cities platform was initiated in New York in 2011 and includes London, Paris and Buenos Aires among others. In August, the island of Aruba in the Caribbean joined the programme.

 

Related articles

Aruba joins MasterCard Priceless Cities Programme

UAE: MasterCard, Etisalat go live with NFC technology

Samba leads the way in Saudi Arabia