MasterCard has launched the new Priceless Thailand program, as part of its global Priceless Cities program.
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Thailand is Southeast Asia’s third city to become a part of the Priceless Cities program. The program was previously introduced in Bali in August 2015 and in Singapore in October 2012.
The newly launched program offers specially-designed activities that allow privileged access and unique experiences to cardholders of MasterCard.
The program allows visitors and residents alike to receive curated offers in the areas of Eat, Play, Shop and Stay in Thailand.
MasterCard head of marketing South East Asia Deborah Goldingham said: "Thailand continues to be a key destination market with strong travel demand from the China, India, Japan, Korea and Malaysia travel corridors, and the launch of Priceless Thailand enables us to ensure we continue to provide the best experiences they’re looking for.
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By GlobalData"Since we launched Priceless Cities four years ago, we have expanded the offering to more than 42 cities. It’s been wonderful to see cardholders enthusiastically embrace the myriad of priceless moments that we have purposely built with our valued partners around authentic, local and novel experiences in the destinations they love.
"We are very excited to be adding Thailand to this mix, with its own unique sights, sounds, flavours and experiences to help create even more priceless memories for our valued cardholders."
