Payments technology provider Marqeta has chosen card marketing and production firm Arroweye Solutions as its provider of EMV-enabled and traditional magnetic stripe prepaid cards.
The development will see Marqeta utilising Arroweye’s Digital On-Demand, zero-inventory model that reduces production time.
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The offering will allow Marqeta to get new programs to market quickly, and put personalised cards in customers’ hands within 48 hours, Arroweye said in a statement.
Marqeta chief product officer Dave Matter said: "Arroweye’s flexible platform gives us access to an unlimited number of dynamic imaging and messaging options for our cards and carriers, while eliminating the hassle of perishable inventory."
Arroweye CEO Render Dahiya added: "Arroweye’s patented On-Demand model allows Marqeta to offer first-class payment solutions in a fraction of the time it takes other companies. Through Arroweye’s highly customizable platform, Marqeta can target their customers in ways that were not previously possible."
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