Over half of the internet users in six
emerging e-commerce markets in Asia Pacific are going online to pay
their bills with Malaysian consumers spending the most, according
to the 2010 Visa E-commerce Consumer Monitor.
Of those 3,156 surveyed from mainland China,
India, Indonesia, Malaysia, Taiwan and Thailand, 60% said they have
paid their bills online in the last 12 months and 97% said they
would continue to do so over the next six months.
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44% of respondents who had never before paid a
bill online said they would consider doing so within six
months.
“Paying bills online is becoming popular with
consumers in these six emerging e-commerce markets and this trend
is set to grow as more people become comfortable with transacting
electronically,” said Paul Jung, head of Visa’s e-commerce business
across Asia Pacific, Central Europe, Middle East and Africa.
Bank websites came out top as the principal
channel for bill payments with 27% of respondents citing their
preference for the payment method. 20% said they primarily use an
ATM and 10% pay directly via merchant or supplier websites.
Convenience stores, bank branches, online bill payment websites and
the post office each had less than 10% of respondents who claimed
them as their main bill payment channel.
Respondents across all six markets paid $74
worth of bills in a year period on average. Malaysian consumers
spent the most at $101 followed respondents in Indonesia ($88) and
mainland China ($74).
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By GlobalData
|
|
Respondents who |
|
|
1. |
Mainland China |
76 |
|
2. |
Malaysia |
68 |
|
3. |
India |
67 |
|
4. |
Taiwan |
64 |
|
5. |
Indonesia |
44 |
|
6. |
Thailand |
43 |
|
|
Regional |
60 |
Source: 2010 Visa E-commerce Consumer
Monitor
