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August 25, 2010updated 04 Apr 2017 4:16pm

LatAm e-commerce worth $21.8bn last year

E-commerce in Latin America and the Caribbean grew 39 percent last year to $21.8 billion, a study commissioned by Visa predicts. The study, conducted by Latin American business magazine AmericaEconomia Intelligence,estimates e-commerce in the region will increase58 percent by the end of 2011, reaching $34.5bn. Key drivers of this growth include: changes in consumer behaviours, perception and demand; increased computer and broadband penetration; and improvements in online security.

By Louise Naughton

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