The La Prairie Group, a subsidiary of the Beiersdorf Group, has selected Wirecard’s integrated payment platform to boost its online sales.
The La Prairie Group manages operations across the around the globe through its 14 subsidiaries and distributes its products under its core La Prairie brand in more than 90 geographies.
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La Prairie Group initially selected Wirecard to deliver acceptance and processing for credit card payments using the integrated Wirecard Checkout Seamless platform for its first online shop in the UK.
Wirecard said that it will support the cosmetics manufacturer in safeguarding its sales through the use of an intelligent, connected risk management solution.
La Prairie e-commerce & digital marketing director for EMEA, Ina Glasbrenner, said, "Wirecard’s professional expertise supported us in every regard throughout the development of our online strategy.
"This has allowed us to implement our plans successfully. A deciding factor in our decision was Wirecard’s experience accrued over many years in the field of risk management," Glasbrenner.
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