India-based Kotak Mahindra Bank has rolled out a special themed debit card based on author Amish Tripathi’s latest book ‘Scion of Ikshvaku’.
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The card, which has been launched in partnership with Amish, features the cover of the book and offers customers a 15% discount on books purchased at Crossword stores.
The bank has also introduced ‘tweet to order’ where the bank’s customers registered for Hashtag banking can order Amish’s new book via Twitter. Customers can also avail an additional discount by ordering the book via the bank’s website.
The launch is part of the bank’s effort to engage with a more personal and emotional facets of the account holders.
Kotak Mahindra Bank president consumer banking Shanti Ekambaram said: "We have India’s most successful co-branded card in partnership with PVR Cinemas, which delivers superior entertainment experiences to our customers.
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By GlobalData"Our partnership with Amish’s latest book is a step towards enabling our customers to enjoy what they like and thereby, build a stronger connect with them. We want to partner our customers to not only meet their financial goals but also offer myriad lifestyle experiences."
Tripathi said: "KMB was the first bank to launch banking on social media in March 2014, and followed it up with Hashtag Banking in February 2015.
”Tweet to Order” is yet another first-of-its kind seamless digital proposition from the Kotak stable. A simple tweet ensures the book is delivered directly by Amazon to the customer’s doorstep. KMB takes care of the payment by debiting his / her account."
