JCB International is set to launch its JCB Ultimate card, the highest-status JCB card in China, for the affluent Chinese.
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China CITIC Bank, part of the CITIC Group, will issue the China CITIC JCB Ultimate Card to selected customers in mid-October 2014.
The new Ultimate card is an important addition to the bank’s existing JCB product line-up of Standard, Gold and Platinum card.
The card primarily targets business customers travelling to Japan. It provides special offers at luxury restaurants, apparel and brand shops in Japan.
In addition, card provides currency exchange at no surcharge, airport limo service and special rewards such as a Japan travel package for new cardholders.
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By GlobalDataKoremitsu Sannomiya, president and COO of JCB, said: "As China’s economy has continued its rapid growth, the needs of the expanding affluent segment for credit cards have become even higher and more diverse.
"The new Ultimate card is designed to meet the demands of ultra-affluent customers for a higher status card with top quality services, making the card an important strategic product for JCB partner banks in the market."
