
Japanese credit card company JCB has extended its partnership with digital payments services provider Viva Wallet to an additional six European nations.
This roll-out will be in addition to the 17 countries already be enabled.
As a result, Viva Wallet will bring JCB acceptance to merchants across 23 countries in total.
The renewed partnership will enable contact and contactless payments between Viva Wallet’s European merchants and JCB’s 140 million card members.
The collaboration will support nearly 80,000 merchants in Greece, over 3,000 in Belgium, and more than 6,000 in the UK and other countries across retail, food, and transportation sectors.
This is applicable to both face-to-face and e-commerce transactions.

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By GlobalDataViva Wallet co-founder and CIO Makis Antypas said: “We are very excited about our partnership with JCB, and we welcome their cardmembers, not only to make easier and faster online and offline payments, but also to accommodate the increasing demand for alternative payments methods in Europe, something not many other payment providers can support.”
The ‘JCB Contactless’ solution allows cardmembers to make purchases at convenience and grocery stores, taxis, and other retail stores.
On the other hand, it enables merchants to boost their sales by expanding their brand footprint to 24 countries where JCB cards are used including Japan, China, Korea, Thailand, and more.
JCB International Europe SVP of sales and marketing Thomas Heigl said: “We are thrilled to partner with Viva Wallet and to welcome increased, secure sales for Viva Wallet’s merchants across 17 European countries.
“This is a key achievement for us as we increase JCB cardmember acceptance in both brick and mortar establishments and through e-commerce transactions.”
Additionally, this renewed partnership will enable online JCB acceptance based on Visa’s 3-D Secure Core Protocol Specifications.
This adds an additional layer of security for online credit and debit card transactions of cardmembers.
Earlier this month, JCB International partnered with Mcredit to launch the new Mcredit JCB Credit Card in Vietnam.