James Richards, director of
mobile, at Intelligent Environments says:
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“By the end of 2012 mobile banking will go
mainstream, with virtually all of the major banking players
offering compelling mobile banking services.
2011 has seen some positive developments in
mobile banking, however many solutions in the market still lack the
usability and functionality required for mass adoption.
For UK consumers to embrace the trend, the
user experience must add more value, such as targeted financial
product offers, alongside the ability to access banking services
within an appropriately secure environment.
So while 2012 will see a shift in the way
Brits choose to bank, it will be the year European countries follow
the lead of more technologically progressive nations, such as the
US, in deploying superior mobile banking services.”
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By GlobalData
