Global vacation and membership services provider Interval International has entered into a multi-year agreement with Alliance Data Systems’ card services business.
The agreement requires Alliance Data Systems to provide co-brand credit card services for Interval International.
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Interval International consumer marketing senior vice-president Sharon Freed said: “Alliance Data brings proven, industry-leading expertise and a unique partnership approach.
“We are thrilled to offer the exciting benefits of this program to our members, who look to Interval to make their vacation dreams a reality.”
The scope of the agreement requires Alliance Data to provide a credit card and work to drive customer loyalty and brand sales for Interval International.
The new credit card called Interval World Mastercard will provide the cardholders with the opportunities to earn points for bookings.
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By GlobalDataAs a part of the deal, Interval International will be able to leverage Alliance Data capabilities to bolster card member acquisition.
Additionally, the company will be able to utilise Alliance Data’s precision marketing and data analysis capabilities. It will help the Interval to provide customised offers tailored according to member preferences.
Alliance Data card services business senior vice-president and chief client officer Deb Decker said: “It is a privilege to partner with Interval International, a well-known innovator in the vacation ownership market.
“We look forward to using our data-driven approach to marketing and loyalty to create added value for Interval members, while driving significant customer loyalty and brand sales.”
