InComm, a US-based prepaid product and transaction services firm, has integrated Visa ReadyLink to Walmart’s Rapid Reload network of prepaid card programs.
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As part of the integration, Visa reloadable prepaid cardholders can now add funds to their general purpose reloadable (GPR) cards at Walmart stores to enjoy a cost-effective, simple, safe and secure reload solution.
InComm said that customers will be able to add funds to their cards using cash or check for a $3.74 reload fee.
The integration of Visa ReadyLink aims to expand Walmart’s Rapid Reload consumer base.
The move is part of InComm’s vision to develop the swipe reload technology and streamline customer experience at the register, simplify the sales process for employees and boost retail foot traffic.
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By GlobalDataWalmart’s Rapid Reload provides a range of GPR cards and prepaid programs that reduce the need for a multi-step process of purchase and subsequent redemption of a separate reload pack.
Visa head of US prepaid products Cecilia Frew said: "Visa ReadyLink is pleased to join forces with Walmart to offer millions of prepaid consumers a convenient, low-cost alternative to load funds to their accounts."
