House of Fraser has partnered with PrePay
Solutions to launch a new Reward Card.
The second collaboration between the two – the
first being the Gift Card – enables customers to collect points
which are then issued to the card as rewards that can be redeemed
when shopping at any of their UK and Ireland stores and online.
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The retailer said apart from retailers Harrods
and Liberty; they are the only national department store group to
offer a reward card.
Managed online, the card allows customers to
check their balance, make purchases and sign up to monthly
emails.
The international side of the scheme allows
international customers to participate online by registration.
International customers who travel to the UK
can continue to collect points by picking up a plastic card
in-store which when registered will automatically connect to their
virtual account as long as they link the same email address.
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By GlobalDataMaureen Dunlop, head of customer relationship
management at House and of Fraser told Cards
International:
“We also have our own branded MasterCard which
also has points attached to it, so it means we now also have an
alternative.”
“We’re very pleased with the level of uptake,
which shows that our customers see the benefit of the card, as well
as enabling us to get much greater customer insight.”
