Heartland Payment Systems has joined forces with The Pinnacle Corporation to launch the first EMV-compliant integrated point-of-sale (POS) system for petroleum retailers.
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Pinnacle is a supplier of technology automation solutions for retail convenience stores and fuel inventory management.
The new Palm POS system, developed specifically for the convenience petroleum industry, has been designed to ensure that petro retailers receive the highest level of protection against card-present data fraud.
The system is touted as the fastest touch screen POS in the market, with its touch screen interface and modular flexibility ensuring smooth operations for petro merchants and efficient service for consumers.
The solution, EMV certified by American Express, Discover, MasterCard and Visa, will accept EMV chip-cards for both indoor as well as contact transactions.
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By GlobalDataIdaho-based petro retailer Lynch Oil is upgrading its POS system to accept EMV payments through Heartland and Pinnacle.
Following completion, the company will be the first petro retailer to leverage the new EMV POS system at six Mr. Gas locations in southern Idaho.
Pinnacle COO Drew Mize said: "Leading the way in this enormous, industry-wide project to deliver end-to-end, fully integrated point-of-sale to payment host EMV transaction processing capability exemplifies our commitment to our clients and the industry to be the best technology partner option available.
"EMV has been a tough road for every technology supplier in our space and it’s far from over, but to be the first retail convenience specific point-of-sale platform to achieve a fully integrated EMV certification from the card brands demonstrates our nimbleness and ability to keep our clients on the leading edge competitively, whether that’s adding to the top-line or reducing potential fraud liability expenses."
