Heartland Payment Systems, recently merged with Global Payments, has launched a data and analytics service for merchants, dubbed Heartland Insights.
The service, designed specifically for small and medium-sized businesses, leverages the Heartland’s acquisition of Beanstalk Data to enable restaurants seamlessly integrate their customer relationship management (CRM) systems and marketing and engagement programs with the Heartland point-of-sale (POS) and ecommerce solutions.
Go deeper with GlobalData
The service will provide merchants with data such as new versus repeat customer business; busiest times of day by customer segment; and average customer frequency and spend.
"Insights will empower independent operators to grow their customer base and build brand awareness through meaningful analytics and views into day-to-day operations — leveling the playing field against larger competitors — with one integrated solution," the company said in statement.
Heartland Commerce president Christopher Sebes said: "Insights is a game-changer for small and mid-sized businesses. By having access to enterprise-level consumer data provided in easy-to-understand dashboards, independent operators have the ability to make data-driven marketing decisions based on customer behavior."
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
