HDFC Bank, the second-largest Indian private sector bank by assets, and internet network Times Internet have partnered to launch Times Card, a co-branded credit card aimed at young professionals in India.
Aimed at people between 24 and 38, it offers a range of dining, film and shopping discounts and deals, as well as the option of redeeming accumulated points against air miles.
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On the card itself, a QR code can be scanned, taking the customer to the Times Card website, where they can access offers and apply for the card.
Times Card will be launched in eight cities – Mumbai, Chennai, Delhi, Kolkata, Hyderabad, Bangalore, Pune and Chandigarh – exclusively on the MasterCard platform.
Parag Rao, senior executive vice-president and business head of credit cards & merchant acquiring services at HDFC Bank, said: "We have launched credit cards for women, doctors, teachers, and most recently for farmers.
"We now have a premium product of the highest quality and great customer value for the discerning youth of India and young at heart."
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By GlobalDataThe platinum Times Card entitles cardholders to higher reward points as well as extra privileges.
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