HDFC Bank, the second-largest Indian private sector bank by assets, and internet network Times Internet have partnered to launch Times Card, a co-branded credit card aimed at young professionals in India.
Aimed at people between 24 and 38, it offers a range of dining, film and shopping discounts and deals, as well as the option of redeeming accumulated points against air miles.
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On the card itself, a QR code can be scanned, taking the customer to the Times Card website, where they can access offers and apply for the card.
Times Card will be launched in eight cities – Mumbai, Chennai, Delhi, Kolkata, Hyderabad, Bangalore, Pune and Chandigarh – exclusively on the MasterCard platform.
Parag Rao, senior executive vice-president and business head of credit cards & merchant acquiring services at HDFC Bank, said: "We have launched credit cards for women, doctors, teachers, and most recently for farmers.
"We now have a premium product of the highest quality and great customer value for the discerning youth of India and young at heart."
The platinum Times Card entitles cardholders to higher reward points as well as extra privileges.
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