Research carried out by mobile software provider Oxygen8 has revealed that complicated checkout processes are the major obstacle to mobile payments adoption in the UK.
The study – which surveyed 1,000 UK consumers in March – found that, despite having the capability to do so, 33% of 18-44 year old smartphone users have never made a payment using their mobile device.
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In the meantime, 56% would be more encouraged to do so if it was as simple as paying with a single click.
The need for a more straightforward payment method is consistent throughout the research findings, with 56% of surveyed admitting that multiple steps put them off making mobile payments.
Maria Grant, head of product development at Oxygen8, said: "We live in an age where secure hassle free payments, such as contactless and 1-click online payments, are given. Consumers expect similar simplicity when it comes to mobile payments."
33% of the surveyed would like the option to directly click through from a SMS marketing message advertising a product or service to pay for the goods.
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By GlobalData"The industry needs to work to create more awareness that simple, secure and swift smartphone payment options already exist," added Grant.
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