Gulf Oil, a US-based marketer of energy products, has launched the new Gulf Visa Card.
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The new card, issued through Gulf’s partnership with First Bankcard, allows cardholders to secure points at Gulf stations and elsewhere each time after using the card.
Cardholders can earn three points for every $1 spent on any purchase at participating Gulf stations, as well as one point for every $1 spent elsewhere.
Points can then be automatically redeemed as Gulf Gift Cards, which can be used to buy gas or other items at any Gulf branded station.
The points are redeemed in 2,000 point increments, with every 2,000 points being equal to a $20 Gulf Gift Card. The gift cards are offered to customers automatically in increments of $20, $40, $60, $80 and $100.
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By GlobalDataThe company has not set any limit on loyalty points that can be earned through the card, and no fee is charged to Gulf stations for processing the card.
Gulf Oil senior vice president and chief sales and marketing officer Rick Dery said: "Millions of consumers make purchases at Gulf stations every day, and we are delighted to be able to reward them for their loyalty, and in turn to benefit our dealers by giving customers yet another great reason to increase their visits and purchases at Gulf locations.
"The Gulf Visa Card is another example of our commitment to providing our dealers with loyalty programs designed to increase revenue and maximize the value of the Gulf brand."
