Groupon has launched a rewards programme.
The Groupon Rewards programmes requires
consumers to spend a certain amount with a particular merchant
before they receive a reward from the business.
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The rewards programme was launched during the
week when the Durbin Amendments – which banks claimed forced them
to drop debit card rewards programme and, in many cases, also
introduce debit card or current account charges – take effect.
Jeff Holden, senior vice president of product
at Groupon said:
“There’s no cumbersome check in process; just
pay with your normal credit or debit card and Rewards works behind
the scenes.”
The programme is hoped to drive loyalty at
local businesses and increase transaction values.
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By GlobalData
