GoSwiff, a mobile payments and marketing services provider, has formed a global partnership with VERA, new generation cash registers provider, to launch its mobile payments platform in Turkey and in emerging markets in Eurasia, the Middle East and Africa.

Under the deal, the companies will jointly market, distribute, re-sell, service, support, and import their platforms to those regions.

With the support of VERA, GoSwiff’s mobile payment solution will enable new merchant categories in Turkey and abroad to easily and more effectively access card transactions.

The solution is particularly ideal for service providers such as taxi companies, delivery services and mid/small-scale merchants, GoSwiff said.

Under the agreement, GoSwiff will offer its expertise in mobile payment solutions, including mPOS and Value Added Services – with merchant reward programs to encourage transaction volumes and consumer loyalty tools, while VERA will provide access to its network across all industries, in Turkey and a number of emerging markets.

VERA currently serves more than 150,000 businesses across Turkey and other countries.

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By GlobalData

VERA board member Ferit Sagiroglu said: "The affordable GoSwiff mPOS terminals combined with VERA’s New Generation cash registers will reach all segments of the market, from taxi drivers to large logistics and distribution companies along with restaurant/ fast food delivery businesses.

"We are confident this will lead to wider adoption of card payments and, by extension, help drive increased revenues for Turkish banks. In time, complemented by GoSwiff’s broad range of services, we aim to further expand our reach and product offering, and look forward to providing new updates on this in due course."