The use of mobile wallets is increasing and
while MNOs provide the majority of NFC-based mobile wallets, their
market share will decrease between 2012 and 2016 as Google and
Apple claim loyal users, new research suggests.
ABI Research found that MNOs will provide 75%
of all mobile wallets in 2012 – but this will fall to 63% by
2016.
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Google Wallet will succeed in markets where
MNOs prefer not to spend capital to develop and support mobile
wallet infrastructure.
MNOs will then partner with Google and benefit
financially from the ventures.
Mark Beccue, senior mobile commerce and NFC
analyst for ABI, also predicts that Apple will contribute to the
erosion of MNO mobile wallet market share.
“Apple will launch a mobile wallet product in
2012. Apple’s MNO partners will allow Apple to offer their mobile
wallet to consumers who have iPhones, regardless of whether or not
the MNO has a competing mobile wallet,” he said.
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By GlobalDataThe growth of NFC-based mobile wallet users
will be fueled by MNOs and OS players flooding the marketplace with
NFC-capable mobile phones, particularly in the US, Japan, Korea and
Western Europe. Another factor involves the business cases around
merchant offers and interaction which will be compelling enough to
pull mobile wallet ecosystem players in alignment.
ABI forecasts that over-the-top (OTT) mobile
wallet providers will struggle to establish a critical mass for
their offerings, though they will find success for niches
purposes.
MNOs will incorporate OS and OTT mobile
wallets into their umbrella mobile wallets by 2014 – slowing down
the growth of independent mobile wallets from OS and OTT
providers.
Related Links:
Google Wallet stirs contactless optimism – ABI
