American video game retailer GameStop is reportedly testing a private-label credit card among its employees, which is expected to be launched before this year’s holiday season.
GameStop executive vice president for business strategy Mike Hogan told Star-Telegram that the new card is in response to customer demand and "would provide them another way to buy a new gaming console and pile up rewards points with the retailer."
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The company is working with an external partner on the credit card that runs similar programs for other retailers. The interest rate will be in line with other private-label retail cards, Hogan said.
GameStop’s PowerUp Rewards program began in 2010 and has more than 27 million members in the US.
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