Fortis, a company that specialises in embedded payment technology, has acquired B2B payments firm Serve First Solutions.  

Serve First Solutions, as detailed on its website, provides an array of payment services, including processing for B2B cards, retail point of sale systems, e-commerce, and mobile payment solutions. 

Serve First Solutions chief revenue officer Matthew Greco said: “Joining Fortis allows Serve First to bring our expertise to a broader market of software platforms. Together, we’ll deliver powerful, integrated solutions with the service excellence customers depend on.” 

Fortis will integrate Serve First’s B2B-focused expertise and customer service approach with its own technology and enterprise resource planning (ERP) capabilities to improve the efficiency of payment technology systems for businesses that manage payments across multiple channels. 

Fortis anticipates that this acquisition will facilitate its entry and growth in essential market segments, notably in the wholesale, distribution, and manufacturing industries.  

The enhanced capabilities resulting from the merger are expected to provide software platforms and their business users with a set of tools and services, as well as improved support for critical financial transactions. 

Fortis CEO Greg Cohen stated: “By combining our technology with a world class distribution and service model, we’re not just processing payments—we’re helping our clients unlock new revenue and accelerate cash flow. 

“Serve First brings deep expertise in B2B payments, and together we’ll deliver even more value to customers through integrated solutions built for scale.” 

In March, Fortis received a joint investment from Audax Private Equity and its existing investor, Lovell Minnick Partners (LMP).