First Citizens Bank has launched First Citizens Rewards, a new credit card rewards program that allows customers to "Earn more. Do more."
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The bank said that the new program benefits customers in two fundamental ways: earning more points and doing more with the points they have.
Karla Mizelle, manager of product and channel strategy at First Citizens, said: "The new First Citizens Rewards program brings together all the great credit card benefits people are looking for today and reinforces our commitment to putting our customers first.
"’Earn More’ means First Citizens Rewards customers can accumulate more points, in more ways, with more value than our previous rewards programs.
"’Do More’ means customers have more and better options than ever before for using the points they accumulate with First Citizens Bank, including more selections for travel, digital and gift card rewards and the popular cash-back option."
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By GlobalDataFor consumer customers, the bank offers two credit card options that qualify for the new rewards program: First Citizens Optimum Rewards Visa and First Citizens Rewards Visa.
For business customers, First Citizens now offers one credit card that qualifies for the new rewards program: First Citizens Optimum Rewards Business Visa.
Both consumer and business cardholders in the rewards program can pool, gift and purchase points as well as redeem them for a wide selection of rewards.
