US-based Farmers Insurance has rolled out a new credit card aimed at rewarding customers for their loyalty.
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Dubbed as Farmers Rewards Visa Card, the credit card will be issued by Alliance Data Systems card services business.
Using this card, customers can earn 3x reward points when they use the card to pay their insurance products, gas purchases and home improvement. They can earn 1x point on all other purchases where Visa is accepted.
The new card features benefits such as flexible point redemption, zero annual fees and earn 3,000 points after spending $500 in purchases outside of Farmers within the first 90 days of account opening.
It will also offer 1,000 Annual Thank You bonus points on customer’s anniversary of account opening, 0% introductory APR on all purchases during the first 12 months as well as unlimited points with no expiration.
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By GlobalDataThe company intends to pilot the program this summer and launch it nationwide in the fall.
Alliance Data’s card services business president Melisa Miller said: "Farmers is committed to providing industry-leading products and first-rate services, and we have partnered with the insurer to enable their customers to experience the Farmers brand of ‘smart’ through a valuable new card program with features and benefits designed to increase loyalty among existing policyholders."
