UAE-based Emirates Islamic has partnered with Visa to roll out a new card that aims to offer a range of features and benefits that reward customers on every transaction.

Dubbed as Easy Card, the new free for life product provides customers a welcome bonus of AED200 ($54.4) and an annual reward of AED200 ($54.4).

With this card, customers can benefit from Emirates Islamic’s choice points and Mazaya offers programmes that provide unmatched rewards and discounts at various outlets across the UAE.

Emirates Islamic deputy CEO consumer wealth management Faisal Aqil said: "Easy Card has been introduced in response to a genuine consumer need in the market. It will benefit individuals who typically have difficulties in accessing the convenience, security and benefits of a card."

Visa MENA general manager UAE and global accounts lead Marcello Baricordi said: "Visa is pleased to partner with Emirates Islamic to launch a product that corresponds to its financial inclusion efforts.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

"Accessible payment platforms such as the Easy Card are crucial to enabling the UAE’s smart city vision. Besides the convenience and efficiency of electronic payments, as well as a host of benefits and privileges, the Easy Card also offers cardholders the peace of mind of safe and secure transactions guaranteed by Visa."