EFT Source, a provider of card programs and personalisation services, has launched a new custom card design solution that provides financial institutions with fully customizable card options.
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Called MYCA, the new solution will provide an online portal for financial institutions through which cardholders can order fully customized debit cards.
The solution has been designed to operate within the bank or credit union’s website via secure, cloud-based software, creating an access page that is customized to the financial institution’s specifications.
The access page enables cardholders to upload an image file from an existing online gallery and create a fully personalized card design, which is later produced and fulfilled by EFT Source.
The company said that card customization options will increase card activation and usage for financial institutions, allowing them to generate additional interchange revenue and boost loyalty.
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By GlobalDataEFT Source president Bill Dinker said: "With MYCA, financial institutions can deliver a unique user experience that drives traffic to their websites and branches, reinforcing loyalty with existing customers or capturing new business altogether."
