DataCandy, a provider of loyalty and gift card software solutions, has selected Blackhawk Canada’s digital platform to power the digital distribution of gift cards processed by DataCandy in Canada.
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The new integration provides DataCandy’s partners access to Blackhawk Canada’s new digital distribution channels.
Further, DataCandy’s partners will have the ability to promote the convenience of gift cards while increasing their brand’s presence, where consumers already shop online.
"This partnership is expected to provide gift card partners with the opportunity to expand their distribution footprint, broaden customer awareness and increase sales," said by Blackhawk in a statement.
Lorne Schwartz, president and CEO of DataCandy, said: "This collaboration with Blackhawk Network Canada opens new doors for DataCandy’s gift card partners and exposes them to a larger pool of consumers both online and in-store.
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By GlobalData"DataCandy is proud to partner with such a high-calibre, well-established organization that will provide our customers with opportunities to better utilize gift cards to increase sales, drive in-store visits and reward loyalty."
