Chase Card Services has expanded its reward scheme portfolio by
partnering with the Walt Disney Company to launch a premier Visa
card.
The card offers Disney customers a way to earn
rewards at Disney stores and resorts.
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Cardholders earn 2% on card purchases at
restaurants, grocery stores, gas stations and most Disney locations
at its Florida and California-based resorts as well its cruise line
and stores.
All other purchases made with the card will
earn holders 1%.
Chase Card Services said that restaurants, gas
stations and grocery stores are specifically chosen following
consumer research results.
“Since we first launched the Disney Rewards
Visa Card in 2003, our priority has been providing a rewards
programme our customers can really use – including a huge variety
of rewards and easy, flexible redemption,” said Jennifer Cohen,
senior vice president of customer relationship management for The
Walt Disney Company.
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By GlobalData“For example, we have never had block-out
dates and Cardmembers can redeem toward just about
anything…Offering more rewards on everyday purchases and the option
to redeem toward Disney or airline travel are two more features
intended to deliver on the Disney promise of high quality at good
value.”
The news comes after Cards
International reported that
Chase Card Services had signed Southwest Airlines for a reward
scheme earlier this year.
