Cayan, The Payment Possibilities Company, has joined forces with Yiftee to offer digital No Hassle Gift Cards to its merchants.
No Hassle Gift Cards help consumers send personalized, branded gift cards from merchant websites through Twitter, email or text. The cards are stored on mobile devices of consumers and can also be redeemed easily.
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In addition, recipients get monthly reminders of the gift and the sender, which boosts their visit to the merchant store or website for redeeming the value. This, in turn, allows businesses get better insight on recipients’ preferences that can prove helpful in developing better gift programs.
Commenting on the alliance, Yiftee business development vice president Lori Laub said: "Yiftee’s partnership with Cayan allows brick-and-mortar businesses to grow their customer base through digital purchases. Tools like digital gift cards can be powerful drivers to connect to customers, promote a brand and add traction to a loyalty campaign. By partnering with Cayan, we’re now giving this option to more than 70,000 businesses."
Cayan CEO Henry Helgeson added: "By bringing the gift card experience online through Yiftee, we’re letting our customers take advantage of powerful e-marketing and loyalty programs while making the gift card experience simple for consumers. This use of technology will help businesses grow and find a competitive advantage in the marketplace."
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