Carrefour has become the first retailer to
issue its own-branded prepaid cards to Romanian consumers through a
partnership forged with payment processing provider Rêv
Worldwide.
Under the agreement, Rêv Worldwide will
provide the distribution and processing platform for the Carrefour
MasterCard Prepaid Card. Through a global deal with MPOWER Mobile,
a sister company; Rêv Worldwide powers the card’s mobile
capabilities.
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Rêv Worldwide claims the programme will ensure
Carrefour’s financial product line-up meets the needs of a broader
population as Romanian consumers can obtain the prepaid card
regardless of their credit history.
“Broad retail availability of cash
alternatives is critical to meeting the growing demand for
financial services in places like Romania with large cash-based
populations, and Carrefour is the ultimate retail outlet,” said
John Mitchell, CEO of Rêv Worldwide, Europe.
“The Carrefour prepaid card gives consumers in
Romania, no matter their banking or credit history, the freedom to
manage their money whenever and wherever is most convenient for
them.”
The Carrefour MasterCard Prepaid Card is now
available for RON10 ($3) at all 23 Carrefour
hypermarkets to any resident with valid identification.
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By GlobalDataCarrefour customers can buy and load cash on
the Carrefour MasterCard Prepaid Card directly from the cash
registers in all Carrefour hypermarkets. Upon purchasing a new
card, customers pick up a temporary card from the customer service
centre in-store and receive a personalised card by mail.
“With Carrefour’s brand and extensive retail
presence and MasterCard’s trusted reputation, we’re confident
prepaid cards will succeed in Romania as they have elsewhere in the
world,” said Denisa Mateescu, general manager MasterCard Europe,
Romania and the Balkan region.
