French retailer Carrefour and banking giant BNP Paribas have introduced a new mobile payment platform that will allow retailers to provide consumers with new shopping experience.

Dubbed Lyf Pay, the new payment solution will be launched across France with support from Crédit Mutuel, Auchan, MasterCard, Oney and Total.

It is the result of the merger between Wa!, backed by BNP and retail giant Carrefour, and Fivory that is backed by Credit Mutuel, MasterCard, Auchan, Oney and Total.

Carrefour said: “Developed in conjunction with retailers and with the customer firmly in mind, Lyf Pay covers an extremely broad set of needs: in-store payments, ranging from small local shops to large retail chains; online shopping; friends and family payments; and even charitable donations.

“By integrating payment cards, loyalty cards and coupons, and displaying news flashes from users’ favourite shops, alerting them to available special offers, and providing information on their expenditure, this new app goes a long way to creating a highly intimate relationship with the consumers it serves.”

Lyf Pay can be installed on any smartphone. The retail giant is also planning to gradually add new functionality designed to meet various ways in which the app can be used.

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