Putting some big banks to shame, card companies such as Visa and MasterCard are ranked very highly on CI’s social media rankings.
MasterCard and Visa placed 3rd and 4th respectively in terms of Twitter followers in 2016, behind only BBVA and the World Bank. Also in the top 10 was American Express in 8th. All three have followers in the millions.
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In addition, MasterCard, Visa and American Express also placed in the top 10 with regards to YouTube. One of the most popular sites to share content, MasterCard recorded over 62 million total views with Visa having 51 million views and American Express just behind with over 44 million.
The Top 10 financial institutions on Twitter
| Financial Institution | Twitter followers in 2016 |
| BBVA Provincial | 3,449,228 |
| World Bank Group |
3,227,400 |
| MasterCard |
2,713,817 |
| Visa |
1,934,211 
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| Bank Mandiri |
1,447,000 |
| Citi |
1,321,700 |
| Bank of America |
1,300,795 |
| American Express |
1,190,500 |
| Yes Bank |
1,050,000 |
| State Bank of India |
742,300 |
The Top 10 Financial Institutions on YouTube
| Financial Institution | Views on YouTube |
| Itau |
218,246,437 |
| Santander Brasil |
72,247,356 |
| MasterCard |
62,152,124 |
| Bradesco |
61,919,967 |
| Sberbank |
55,767,467 |
| Visa |
51,237,560 |
| American Express |
44,855,744 |
| LaCaixa |
39,272,178 |
| TD Bank |
39,235,505 |
| Wells Fargo |
39,083,828 |
More on the social media rankings will be on Cards International and Retail Banker International in the coming weeks.
