Capital One, a US-based bank holding company, is planning to expand its private-label, co-branded credit card businesses.
The move is aimed at attracting ‘highly valuable’ shoppers, who make a large number of transactions but don’t carry a balance each month.
Go deeper with GlobalData
Access deeper industry intelligence
Experience unmatched clarity with a single platform that combines unique data, AI, and human expertise.
The company currently focuses on consumers that credit bureaus classify as transactors, who typically use their credit cards and pay off their balances in full at the end of the month.
Private-label, co-branded credit cards offer rewards through another company, like a retail store or airline.
In October this year, Capital One unveiled a new co-branded card with General Motors. The card allows customers to earn rewards that can be used towards the purchase of a GM vehicle and comes with no fees.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
