BluePay, a US-based technology-driven payments provider, and Movylo have collaborated to provide an integrated payment solution within the cloud-based omni-channel marketing platform.
Movylo is a cloud based omni-channel marketing platform that helps SMBs grow their customer base, promote to those customers, and keep them coming back with a loyalty program.
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The integration of the BluePay Gateway with the Movylo promotions engine will allow merchants to run Groupon-style promotions on demand.
BluePay executive vice president of business development Dave Bennett said: "Our customers want to run profitable promotions that they can set and forget. Movylo provides our merchants a cost-effective marketing platform which helps us gain and retain customers. We want our customers to succeed, and Movylo helps them achieve success."
Movylo Vice President of Strategic Partnerships Gene Schenberg said: "Merchant processors recognize that in order to retain customers and shore up eroding margins, they need to evolve from processing partners to commerce partners. It’s great to see BluePay lead this charge and have the vision to be an early adopter in this space."
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By GlobalData
