Banque Saudi Fransi (BSF) rolled out Priceless Mastercard Credit Card for ultra-high-net-worth (UHNW) customers.

The newly launched credit card is said to be the most elite offering in Mastercard’s portfolio.

The card was launched earlier this year during a private BSF customer event, which took place at Al Ula, a celebrated UNESCO World Heritage Site.

The card offers its customers access to special music, sporting, and entertainment and celebrities events, along with a range of travel and lifestyle privileges around the world.

MastercardInternational president Gilberto Caldartsaid: “The launch of the world’s first Priceless card marks a global milestone for Mastercard and a defining moment in the evolution of our Priceless platform.

“We are immensely proud to build on our decade-long relationship with Banque Saudi Fransi to deliver this game-changing offering to the Kingdom’s elite customers. The Priceless card will enable unique experiences and bring BSF customers even closer to their passions.”

The card, initially, will be offered by invitation only to customers of BSF.

Banque Saudi Fransi managing director and CEO Rayan Fayez: “BSF will be the first bank globally to roll out this exclusive offering.

“With its unique and tailor-made privileges, the Priceless card delivers on our mission to become the most modern, innovative and experience-focused bank in the region. Through this launch with Mastercard, we are confident that we will further enhance the customer experience for our elite clientele, offering more personalized and rewarding services than ever before.”

Last week Mastercardextended its partnership with Olympique Lyonnais (OL) women’s team by becoming official shirt sponsor for domestic games season.

As part of its commitment to the team, the company is leveraging its Priceless platform to create memorable moments for fans by offering exclusive content of their favourite players.