Bank of America (BofA) has introduced a new
BankAmericard Cash Rewards credit card.
BofA is the official sponsor of the San
Francisco Giants and its marketing programme integrates the
baseball game with the new credit card by automatically rewarding
customers with up to 3% cash back on their most common
purchases.
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BofA’s card follows
Capital One’s release of cash back card that offers
50% cashback after one year.
The new card also earns card members 1% cash
back on all purchases, 2% and 3% cash back on gas and grocery
purchases on the first $1,500 they spend in those combined
categories per quarter.
The new card has no expiration on rewards.
Raquel Gonzalez, Regional Consumer executive,
Bank of America said:
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By GlobalData “Our heritage with the game and as an
opportunity to showcase the ways we are providing straightforward
financial tools for card customers to earn additional cash
back.”
Bank of America has teamed up with the Giants’
pitcher Ryan Vogelsong to help launch the program by giving away
autographed items and other baseball-themed giveaways to highlight
the value of the new rewards program at a local supermarket.
