Payment services provider Anovia Payments has partnered with digital gift solutions provider Yiftee to launch the Yiftee No Hassle Gift Card for merchants.
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The service can be used by any merchant who accept MasterCard. The merchants can sell Yiftee Gift Cards from mobile devices or online, and email or text them with a message.
Customers can receive the gift cards instantly and redeem them in store using a virtual gift voucher, powered by MasterCard.
The service does not require any accounting by the merchant to track sales or card balances, all of which is performed by Yiptee.
The gift card solution will be offered to merchants by Anovia and through their referral and independent sales partners across the US.
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By GlobalDataAvailable for a flat monthly subscription fee of $20/month per store, the gift card will allow merchants to sell an unlimited number of gift cards at full margin as well as use them for marketing promotions to bring back customers.
In addition, the merchant can also access the Yiftee merchant portal for managing their account, promoting special items and sending gifts to their customers.
