American Express (AmEx) has relaunched its Delta SkyMiles Card portfolio with new benefits and rewards for travellers.
The portfolio includes four consumer card offerings and three business cards.
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All the seven cards were redesigned. Also, the Delta SkyMiles Platinum and Reserve American Express Cards will now be made of metal.
The relaunched portfolio will offer more bonus miles on regular purchases. New customers, who will apply before 1 April 2020, will receive up to 100,000 miles as welcome offer, based on the card.
Existing cardholders will automatically start receiving the new benefits.
Delta senior vice-president of Customer Engagement & Loyalty and Delta Vacations CEO Sandeep Dube said: “The completely reimagined cards are tailored to what our customers told us is most important to them.
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By GlobalData“We are excited to bring years of planning and in-depth research to life with new benefits focused on more ways to earn miles, get to status faster and make travel easier.”
Earlier this week, American Express announced its 2019 Q4 results.
In the three-month period, the company registered a net income of $1.7bn. This is a decrease of 16% from the previous year’s figure of $2bn.
Consolidated total revenues net of interest expense stood at $11.4bn in the same period, a 9% jump from $10.5bn last year.
