US-based retailer Charming Charlie has selected Stored Value Solutions (SVS) eCommerce digital gift card platform for the distribution of digital gift cards.
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The expanded partnership with SVS aims to support the retailer’s continuous rapid growth.
Charming Charlie said it has selected the SVS platform because of its demonstrated strength, diverse customization options for greater consumer personalization and reliable support to launch in time for peak season 2014.
According to the company, the gift cards bought online during the winter holiday season increased by an exponential rate year over year since launching online access to digital eCards to complement the availability of physical cards.
SVS managing director and SVP Mark Schatz said: "They readily coordinated the input and support of their key departments including marketing, IT, finance, eComm and digital to ensure we could build a sophisticated, well-rounded program together that continually grows with the organization."
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By GlobalDataCharming Charlie CIO John Hnanicek said: "Our new ability to offer gift cards online for purchase and redemption helps reduce overhead, increase visibility and overcome geographic limitations.
"The eCommerce implementation was flawless and the added functionality makes our customer experience effortless. We love the proactive guidance, strategic support and consultative approach that SVS provides."
