Amazon has launched Login and Pay with Amazon, a new shopping service that allows customers to browse and pay for items anywhere online using their Amazon credentials.
Login and Pay with Amazon works on tablets, mobile and desktop devices, and replaces guest checkouts with recognised customers. The service will help with managing and tracking orders, purchase history detail, special discounts, instant access to shipping addresses and payment methods.
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Login and Pay with Amazon also offers customers low pricing for payment services and free fraud protection.
Tom Taylor, VP at Amazon Payments, said: "Amazon has more than 215 million active customer accounts. Login and Pay with Amazon enables companies to make millions of our customers their customers by inviting online shoppers with Amazon credentials to access their account information safely and securely with a single login."
Earlier this year, Amazon launched Login with Amazon, a developer feature which allowed sites, games and other apps to offer login services using customers’ Amazon IDs.
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